About us

In Sept 2006, just after the harvest, the founder of Montpeyroux & Co, Patrick deMontpeyroux visited the family vineyards in the south of France with an exciting proposition- create a truly “fun”, fashionable wine specifically targeted to the young wine consumer. With his family’s rich traditions in winemaking, such a wine would have to satisfy the tastes of the most respected sommeliers and make a style statement that would resonate with young consumers and become the centerpiece of their social scene. Patrick knew there was only one lifestylebrand that had the undivided attention of young consumers- Christian Audigier,mastermind and head designer of the Ed Hardy and Christian Audigier brands.
With a celebrity following that is the dream of any brand, a cult of customer that is fanatical about the products and a designer with “rock star” status and impeccable pedigree, Christian Audigier was the perfect fit. In January 2007,based in Miami, Florida and Los Angeles, CA. Montpeyroux & Co and Christian Audigier joined forces to create a wine brand for a new generation of winedrinkers, Christian Audigier by Montpeyroux Estates, “Le Vin Cool.” (The CoolWine)Christian Audigier by Montpeyroux Estates, has captured the attention of the young consumers around the world with its delicious, fruit-forward, easy-to-drinkwine, “dressed” in innovative packaging: shrink-wrapped, screw-cap bottles exploding with the wild, daring, colorful tattoo imagery that has made Christian Audigier a household name.
Designed by photographer and art director Barry Sutton, “Le Vin Cool” is available in five varietals: Velvety Merlot, Spicy Syrah,Rich Cabernet, Golden Chardonnay and a Special Edition Rose Cuvee d’Or,AOC specially chosen by Christian. Each shippingbox of (12) 750ml bottles comes wrapped in the same packaging as the bottlesmaking it a perfect point of purchase box for retailers to build great displays. The company is currently in advanced negotiations with Shaw-Ross Int’lImporters, a subsidiary of Southern Wine and Spirits to distribute Christian Audigier by Montpeyroux Estates across the US in all 50 states to restaurants,bars, liquor stores and supermarkets.
Christian Audigier by Montpeyroux Estates Wine was created to satisfy a newyoung breed of wine drinkers that have been inundated with branding messagesfrom spirits brands like Bacardi, Skyy and Grey Goose, but underserviced by thewine brands. The company has discovered a completely untapped market andintends to own this market through its unique brand of celebrity evangelistmarketing and innovative Internet-based marketing. It will continue to satisfycustomers in the future by offering new products including limited-edition bottlesand innovatively packaged special reserve wines.Christian Audigier by Montpeyroux Estates, arouses a passionate response from consumers who send numerous messages to the company about their connection to the brand. As part of the company’s efforts to connect with customers where they have fun, every month, actor Jeremy Jackson from Baywatch travels the states throwing Ed Hardy/Christian Audigier by Montpeyroux Estates fashion show parties at the most popular nightclubs,bars and restaurants in the country, promoting the Christian Audigier by Montpeyroux Estates brand, exposing the products to consumers in a fun, partyenvironment

Christian Audigier by Montpeyroux Estates and Montpeyroux & Co are committed to
responsible drinking. Be smart. Stay in control. Know your limits. Help a friend who
has had too much to drink. Christian Audigier by Montpeyroux Estates and Montpeyroux
& Co support the Century Council, a not for profit organization dedicated to fighting
drunk driving and underage drinking.

Christian Audigier

Considered one of the most meteoric rises in fashion history, Christian Audigier has parlayed his design experience and business acumen to become a true fashion icon and entrepreneurial sensation in less than four years. Through his collection of international companies, he has launched nine popular brands with over sixty licenses. He oversees an international conglomerate of his designer brands, including Ed Hardy™, Christian Audigier™, SMET™, Crystal Rock™, most recently C-Bar-A™, Savoir Faire™, Evel Knievel ™, Rock Fabulous™, and Paco Chicano™; this includes US and international wholesale distribution, US retail stores, as well as international retail stores.

Christian made his mark throughout the fashion industry after a fortuitous start at MacKeen Jeans. He has contributed to successful brands such as Diesel, Fiorucci, Bisou Bisou, Levi’s, NafNaf and American Outfitters. Christian’s style is so distinctive that he is known as the “King of Jeans.”

More recently, Christian threw his ingenuity behind Von Dutch™, where he catapulted the brand from obscurity into a household name. He single handedly created several trends, including the now famous trucker hat trend which could be seen on everyone from college students to high-profile celebrities. Christian was responsible for putting Von Dutch™ on the map, thus paving the way for his next great enterprise.

In 2004, Christian left Von Dutch™ and proceeded to create and launch the wildly popular Ed Hardy® brand. He was granted the exclusive rights to the designs of Don Ed Hardy, who is commonly referred to as the “Godfather of Tattoo.” With Ed Hardy®, Christian not only created a brand, but a lifestyle of street couture.

Christian has built a fervent following for his Ed Hardy® and the eponymous Christian Audigier™ brands. Celebrities such as Madonna, Britney Spears, and Kanye West, among others are frequently seen wearing his unique designs. His celebrity following includes more than 5,000 celebrities, athletes and musicians of all genres.

In 2008, Christian announced his latest venture, When I Move You Move™, the Trade Show, 
exclusively showcasing the entire family of Audigier brands.  Included are the more than 
60 licensees who produce everything from jewelry, skateboards, chocolates, wine, water, vodka,
and even air fresheners.

Christian also branched out into the world of nightclubs, with the star-studded opening of Christian Audigier The Nightclub at Treasure Island, in Las Vegas. His rock ‘n’ roll, glam-inspired style is celebrated throughout his namesake club, which includes works of art designed by Christian. It has quickly become the hottest spot on the Las Vegas Strip.

Christian Audigier, born in the city of Avignon, in the South of France, embodies and represents the pinnacle of success in achieving the American dream. He currently resides with his family in Los Angeles, California. His impressive list of accomplishments, shrewd business sense, and charismatic personality make him the global success that he is today.

Don Hardy

With 40 years of tattooing and legendary status among the tattoo community, Don Ed Hardy is known as “the godfather of modern tattoo”, for his sophistication, depth and sense of experimentation. California native Don Ed Hardy is recognized around the world for his technical brilliance and mesmerizing imagery. Don Ed Hardy pulls from life experience to meld American, Japanese, Cholo, tattoo, surf and hotrod iconography. This broad spectrum of taste and experience, coupled with an ongoing investigation of various art histories and a mastery of technique, give his work a unique range and depth.

Don Ed Hardy is a painter, printmaker and tattoo artist. Fascinated by tattoos since childhood, Hardy has become a master of his craft while continuing his work in the more traditional mediums of painting and drawing.

In 2000, he completed a 500 foot long scroll painting of 2000 dragons in honor of the turn of the millennium and the Dragon year. The scroll has been exhibited at Track 16 Gallery, Santa Monica, The Museum of Contemporary Art, Denver, the Cuenca Bienal in Ecuador and the Yerba Buena Center for the Arts, San Francisco.

Don Ed Hardy curated the exhibition, “Pierced Hearts and True Love”, which was shown at The Drawing Center in New York in September 1995 and traveled to several other museums. His work is represented in the collections of The Honolulu Academy of Art, The Contemporary Museum, Honolulu, The San Francisco Fine Arts Museum Achenbach Collection, and the University of Colorado Fine Art Galleries.